Tesco to give away free Christmas trees

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Dec 2, 2025
3 min read

Tesco’s Perfectly Imperfect Christmas Trees celebrate the magic of imperfection this Christmas

Tesco, as part of its ‘That’s what makes it Christmas’ campaign, is giving away hundreds of Perfectly Imperfect Christmas trees
Helping Brits to embrace the parts of Christmas that aren’t picture-perfect, but are still just as wonderful, the Christmas trees will be available in select stores on Saturday 6th December for one day only
Customers will have the option to make a donation to Tesco’s food charity partners, Fareshare and Trussell as part of the giveaway

New research identifies the second week of December as the most popular week for the nation to put up their Christmas tree, while over a quarter (26%) of Brits say that putting up their Christmas tree marks the arrival of the Christmas season1

Tesco is encouraging the nation to embrace the wonderfully imperfect side of the festive season this year by giving away hundreds of Christmas trees. As part of its “That’s what makes it Christmas” campaign, the retailer will be offering ‘perfectly imperfect’ Christmas trees in select stores across the UK on Saturday 6th December for one day only.

From unevenly spaced branches, to leaning ever-so-slightly to the side, these wonky Christmas trees wouldn’t normally make the cut to go on sale in Tesco stores but are perfectly imperfect in their own way.

With Christmas being the time of giving, Tesco is giving these Christmas trees a second chance at fulfilling their Christmas destiny. And with new research from Tesco revealing that almost a quarter (24%) of Brits pencil in the second weekend of December for putting up their Christmas tree1, the ‘perfectly imperfect’ Christmas trees are perfectly timed to help the nation embrace the joy of the festive season.

Tesco’s Christmas campaign this year celebrates that, for most of us, Christmas can be a little chaotic and things don’t always go exactly to plan, but it’s those imperfections that make it truly feel like Christmas. And when it comes to putting up the Christmas tree, it’s never quite the wholesome experience romanticised in films and social media.

Over two thirds (68%) of people surveyed by Tesco agree that the thought of decorating the Christmas tree is more magical than the reality2. Four in ten will smash a bauble (40%), over a quarter of pet owners will see their trees pulled over by their furry friends (26%) and over a fifth of people will finish the decorating only to realise the lights no longer work (23%)2. And claiming the top spot on the nation’s festive fail list is untangling the never-ending string of lights (46%2) - yet it’s these small mishaps that make us realise that's what makes it Christmas!

In fact, 87% of people agree that Christmas doesn’t need to be ‘perfect’ to be special and 74% believe that it is the little imperfect moments that really make it feel like Christmas2.

Available for one day only, the wonky Christmas trees are a reminder that the joy of Christmas lies not in perfection, but in togetherness and celebration.

The Christmas trees will be available to shoppers starting from 10am on 6th December at select stores nationwide whilst stocks last. Those lucky enough to pick one up are encouraged to leave a donation to Tesco’s charity partners FareShare and Trussell, who are helping people facing hunger in the UK this winter and beyond.

Tesco will be offering its perfectly imperfect Christmas trees across 10 stores across the UK:

Colney Hatch Extra

Borehamwood Extra

Hammersmith

Southport Extra

Goole Superstore

Glossop Superstore

Bristol Brislington Extra

Cardiff Extra

Dundee Riverside Extra

Glasgow Maryhill Extra

Trees are available on a first come, first served basis with one tree per household. Customers who pick up a perfectly imperfect Christmas tree will have the option to make a donation to Tesco's food charity partners Fareshare and Trussell.

All monies raised from donations made by customers through the fareshare.donr.com/tesco page in relation with ‘perfectly imperfect’ Christmas trees on Saturday 6th December 2025 will be split equally between FareShare, a registered charity in England and Wales (1100051) and Scotland (SC052672) and Trussell, the operating name of The Trussell Trust a registered charity in England & Wales (1110522) and Scotland (SC044246).

Methodology:

1 The research was conducted by Censuswide, among a sample of 2000 UK Adults (Nat Rep 18+). The data was collected between 22.08.2025 - 27.08.2025. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council.

2 The research was conducted by Censuswide, among a sample of 2000 UK Adults (Nat Rep 18+). The data was collected between 01/12/2025-02/12/2025. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct and ESOMAR principles. Censuswide is also a member of the British Polling Council.

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Tesco to give away free Christmas trees

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