Asda launches its first ever charity TikTok shop

Asda creates its first ever charity TikTok Shop for Breast Cancer Awareness Month Retailer launches over 200 products for its Tickled Pink Campaign

• Retailer’s first TikTok shop bundle features nine family favourites, including the infamous pink Diet Coke cans, for just £7.17

  
  

• 50% of participating products turn pink, including iconic brands for Asda’s 29th Tickled Pink campaign

  
  

• 15% of products have a breast check awareness message on pack

Asda today announces its first ever charity TikTok shop, selling discounted bundle of pink products with the aim of raising awareness of the importance of breast checking during Breast Cancer Awareness Month in October.

Customers will be able to purchase the bundle from Monday 29th September at 9am (Link) before the individual products land in store or online. The bundle features nine family favourites for just £7.17 - a figure representing the 1 in 7 women across the UK who will be diagnosed with breast cancer in their lifetime.

All proceeds from the sales of the exclusive TikTok Shop bundle will go straight to Asda’s Tickled Pink charity partners, Breast Cancer Now and CoppaFeel! with the bundle expected to sell out quickly.

The branded products which have switched to bright pink packaging to mark Breast Cancer Awareness Month include, Yorkshire Tea (160 bag pack), Mr Kipling 6 Viennese Whirls (6 cakes), Nescafe cappuccino sachets (7 sachets), Chicken Super Noodles (90g), Candy Kittens Eton Mess sweets (140g) Queen Pot Noodle Chicken and Mushroom (114g), Diet Coke (330ml can), chocolate digestives (232g pack) and marmite (250g).

Across the month of October, Asda customers will also be stopped in their tracks with over 200 products from George, general merchandise and every day popular brands turning pink to disrupt the shelves including Shreddies breakfast cereal, Shloer Pink Bubbly, 30 pack of Diet coke, raspberry Jammie Dodgers, Itsu Bao Buns and Fray Bentos Steak & Kidney Pie to name a few.

Working with its suppliers, Asda have 15% of the Tickled Pink product range carrying a breast check message on pack, drinks brand 7up includes a “drink lemons, check your melons” message and household favourite Kit Kat lead with “Have a break, Have a check.”

This year is also a hugely exciting major milestone as the iconic Tickled Pink campaign hits a staggering £100 million raised over the past 29 years.

Since 1996, Asda’s Tickled Pink has stood shoulder-to-shoulder with Breast Cancer Now and CoppaFeel!*, uniting colleagues, customers, and suppliers to drive change. Funds raised have powered lifesaving research, vital education and life-changing support - helping to transform the future of breast cancer.

Emma Betts, Asda’s National Charity Partnerships Manager said: “We are proud to have so many of our suppliers supporting this year’s Tickled Pink campaign and turning their iconic brands pink. It’s set to be one of our biggest ever years with over 200 products available both in stores and online, giving customers the opportunity to donate by purchasing everyday household products and clothing items. This is an exciting year as we launch a first ever charity TikTok shop for Tickled Pink but also, it’s a celebration of raising over £100 million over the last 29 years.”

Head of FMCG at TikTok Shop UK, Matt Beane, said: ‘We are delighted to have Asda on TikTok Shop for its launch of the exclusive Tickled Pink bundle. It’s great to see so many iconic brands in one bundle turn pink for Breast Cancer Awareness Month, supporting an incredible cause.”

• 100% of the sale price of the Tickled Pink TikTok bundle will be donated to Breast Cancer Now (Reg. Charity No’s 1160558 and SC045584) and CoppaFeel! (Reg. Charity Nos 1132366 and SC045970). This donation will be divided at a 70/30 split to Breast Cancer Now and CoppaFeel! respectively.

  
  

• Instore and online individual Tickled Pink products will donate a minimum of 10% of purchase price to Breast Cancer Now (Reg. Charity No’s 1160558 and SC045584) and CoppaFeel! (Reg. Charity Nos 1132366 and SC045970). These donations will be divided at a 70/30 split to Breast Cancer Now and CoppaFeel! respectively.

  
  

• Remember to check your boobs, pecs or chest – whoever you are. See a GP if you feel anything new or unusual. To find out more, go to Asda.com/TickledPink

*Asda Tickled Pink has supported Breast Cancer Now and our former legacy charities since 1996, plus CoppaFeel! who joined the partnership in 2020.