SC Johnson and NGO Ocean Generation expand Ocean Academy programme

Ocean Academy brings the importance of protecting the ocean and tackling plastic waste to young people.

New programme partners including Sea Trust Wales aiming to help reach more children outside of the classroom.

SC Johnson, maker of household consumer brands such as Mr Muscle®, Glade® and Duck®, is broadening its partnership with UK charity Ocean Generation to increase engagement among young people across the UK and provide education about the ocean and environmental sustainability.

The partnership is working to identify ways to engage with more children, both in and out of the classroom through Ocean Academy, an open-source digital learning hub for teachers, educators and parents. With resources and funding from SC Johnson, Ocean Generation will launch residencies with new partners such as museums, aquariums and other non-formal education settings to engage with children beyond the classroom and increase opportunities for access to informal environmental education.

SC Johnson first partnered with Ocean Generation in 2022 as both organisations share a passion for addressing the ocean plastic crisis. In the partnership's first year, Ocean Academy reached 20,000 students and introduced more than 250 newly registered educators to deliver resources. SC Johnson has also helped bring Ocean Academy to 400 children in Merseyside, as part of its community engagement and sustainability work with Liverpool Football Club. The collaboration will continue this year through teacher training workshops with the club.

Sea Trust Wales, the marine conservation charity is the first to partner with and provide materials for the Ocean Academy programme. Based in Pembrokeshire, Sea Trust's mission is to raise awareness surrounding local marine wildlife and deepen the community's relationship with the ocean. The charity's catch-and-release aquarium along with its natural educational space are used to engage and educate visitors about marine life.

"We are thrilled to be expanding our partnership with SC Johnson to take Ocean Academy further outside of the classroom. We share a passion for educating on the ocean plastics crisis, and we are looking forward to what 2023 holds with partners like Sea Trust coming onboard," said Richard Hill, CEO Ocean Generation.

Alongside the push for extracurricular resources, Ocean Generation will continue to deliver in person lessons and digital outreach for schools and educators to bring the ocean to the classroom. Access will continue to be provided to all online resources.