RNLI and GJW Direct join forces to keep water users safe




The Royal National Lifeboat Institution (RNLI) and GJW Direct have renewed their partnership, which will see GJW Direct continue to support the charity by sharing vital water safety advice with their clients.


With lockdown restrictions expected to ease further within the next few months, the RNLI are expecting an increase in the number of people wanting to enjoy the warmer weather on the water. It is therefore vitally important water users take the appropriate measures to keep themselves safe and know what to do in an emergency.


The partnership with GJW Direct, the UK’s leading marine insurance provider, will allow the RNLI to reach out to their audience of boat users and deliver water safety advice, specifically focussed on the importance of wearing a lifejacket and ensuring it’s in working order.


Samantha Hughes, RNLI National Water Safety Partner, said:


'The RNLI’s relationship with GJW Direct has provided us with the opportunity to share water safety advice with an audience who regularly spend time out on the water. Their support since 2018 has made a real difference and by working together we have educated people on how they can keep themselves safe when enjoying time on the water’.


‘We are pleased to continue our partnership with them and reach more people with our advice’.


Lev Osman, Chief Executive Officer, GJW Direct added:


‘Since 2018, we have promoted the RNLI’s lifejacket clinics to our customers which are run by the charity’s water safety volunteers at sailing clubs, open days and events around the country. The free clinics show owners how to inspect and identify possible problems in-between manufacturer recommended services’.


‘Due to the pandemic, face to face lifejacket clinics had to be cancelled and with no immediate plans for them to resume, the RNLI are working on plans to deliver virtual lifejacket clinics with the first one expected to be rolled out in April’.


The RNLI wish to encourage anyone who is planning a trip on the water to ensure they take the necessary steps to keep themselves safe by following their advice:

  • Wear a lifejacket

  • Carry a means of calling for help and keep it within reach

  • Check the weather forecast, tide times and read local hazard signage to understand local risks

  • In an emergency dial 999 and ask for the Coastguard

Water safety messaging will continue to feature on GJW Direct’s dedicated MyBoat website, a digital organiser for boat owners with latest news, views, weather and more.


The charity partnership will also see GJW Direct customers offered the opportunity to add a donation to the RNLI when signing up or renewing their insurance policies. To date, over £80,000 has been raised by GJW Direct customers.


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