Ginsters partners up with The Prince’s Countryside Fund to support British farming
Ginsters, the nation’s favourite savoury pastry brand, is extending its long-term support of British farming by contributing in 2020-21 to The Prince’s Countryside Fund (PCF) and showcasing the hard work of farming families with its regular donations and support on packs across supermarkets.
On sale from 20th October 2020, Ginsters’ 4-pack Cornish Pasties will feature PCF-supported farmer, Nigel Gribble, and promote Ginsters’ partnership with the PCF.
Nigel Gribble said: “I love farming because it's outside in the fresh air, I am my own boss and I enjoy seeing new life born. People should support British farming because of the very high welfare and environmental standards we have. Farmers care about what they do and our countryside looks like it does because of the hard work put in by farmers.”
Founded in 2010 by HRH The Prince of Wales, the PCF is a charity that works to improve the prospects of farming families and the quality of life in rural areas through the provision of training, grants, and research. Through donations from individuals and corporate partners, the Fund has invested more than £10 million in rural parts of the UK over the past decade, which has supported thousands of farmers and over 350 rural communities.
Proud to support British produce, Ginsters’ famous Cornish Pasties are created using quality ingredients, including 100% British farmed beef and locally sourced vegetables. Through an on-pack banner promoting the PCF’s text-to-donate line and a social media campaign highlighting the hard work of British family farms, the trusted pasty brand hopes to encourage the British public to donate to the vital work of the PCF. Such donations will enable the PCF to support more rural communities and farmers like Nigel and help them to have a viable future and continue to produce high quality British products.
Kieran Hemsworth, Ginsters’ Managing Director, comments: “British farming is at the heart of our food. We are passionate about supporting local farmers and championing quality ingredients grown within the UK, from our 100% British farm assured meat to carefully selected vegetables. The British countryside, and the hard work of farmers, is intrinsic to how we make our products - now and in the future.
“As part of our £43m contribution to the local community, it gives us great pride to partner with The Prince’s Countryside Fund to shine a spotlight on its importance, helping to support family farm businesses and rural life. We want to say ‘thank you’ to our British farmers for everything they do for us, and the vital future of the countryside.”
Keith Halstead, Executive Director of The Prince’s Countryside Fund said: “I’d like to thank Ginsters and Samworth Brothers for contributing to the PCF since 2012. The investment has allowed us to put hundreds of farmers through The Prince’s Farm Resilience Programme, and in so doing helped these families to make better business decisions and create a brighter future for their farms. We do hope that this campaign will encourage people to consider where their food comes from, and the high quality produced by British farms.”