Extra MSA announces national charity partnership with Air Ambulances UK

Extra MSA has announced a new national charity partnership with Air Ambulances UK (AAUK), the umbrella organisation that represents and supports the UK’s 21 air ambulance charities.

The new charity partnership aims to raise £250,000 to help fund lifesaving air ambulance missions across the country.

Air ambulance charities provide advanced pre-hospital care to people with life-threatening injuries and illnesses, often in complex and time-critical situations. AAUK supports the sector through funding, advocacy, awareness-raising and collaboration. Most air ambulance services are funded almost entirely through donations, with each mission costing an average of £4,165. The partnership is intended to help ensure services can continue to respond quickly and effectively nationwide.

Under the partnership agreement, Extra MSA will invite customers using its services to make donations, both through one-off contributions and a programme of fundraising activities running throughout the year. The company’s teams will also organise internal fundraising and engagement initiatives, working with employees and local communities to raise awareness of the air ambulance charities serving their areas.

Tom Dobson, chief executive of Extra MSA, said the business was “proud to go the extra mile” to support lifesaving services, adding that the partnership would help shine a spotlight on the work of air ambulance charities while raising vital funds to support their operations.

Mark Heaven, head of corporate fundraising at Air Ambulances UK, said the organisation was “delighted” to welcome Extra MSA as a national partner, describing the support as crucial to keeping aircraft flying and critical care teams ready to respond.

Air ambulance charities carry out an average of 134 missions every day, each funded largely through public and corporate support. As well as contributing financially, the partnership is expected to raise awareness of the ongoing challenges facing air ambulance charities as they deliver emergency and critical care services across the UK.