Covent Garden announces that it will partner with UK women's charity Smart Works again

charitylinks
Jul 30, 2023
2 min read

Updated: Sep 4, 2023

COVENT GARDEN AND UK CHARITY SMART WORKS LAUNCH THE ULTIMATE SUMMER

SHOPPING POP UP

Covent Garden is partnering with the charity to support their mission of empowering women across the UK who

need help securing employment and changing the trajectory of their lives.

This August, Covent Garden will partner for the second time with UK charity Smart Works to bring every fashion

and beauty lover’s dream boutique to 62 Neal Street, stocking the ultimate holiday essentials with discounts of up

to 70% RRP. Open to visitors from 3rd-23rd August, the Smart Works Holiday Shop in Covent Garden will stock a

huge variety of the most exciting fashion, accessory and beauty brands with 100% of proceeds going directly to the

charity. Smart Works exists to give unemployed women the confidence they need to reach their full potential ahead

of an interview, secure employment and achieve financial independence.

Open daily from 11am-7pm Monday-Friday and 11am-6pm Saturday and Sunday, the roster of brands being sold

within the Covent Garden Smart Works Holiday Shop include ALIGNE, Bobbi Brown, Celeste Starre, Dear Frances,

Frame, GANNI, Hunza G, Jovonna London, Lily & Lionel, Linda Farrow, LK Bennett, Mr Jones Watches, O Pioneers,

Olivia Burton, Ollie Quinn, OMNES, Pink City Prints, Radley London, Really Wild Clothing, Reformation, Ro&Zo,

Seraphina, Seventy + Mochi, Stripe & Stare, Spanx, and Thought Clothing. The pieces provided by each brand will

be from their current and recent collections and available at up to 70% RRP.

Smart Works has eight centres across the UK where it provides personalised styling sessions as well as one-to-one

interview advice. The charity uses the power of clothes and coaching to empower women to find confidence and

reach their full potential ahead of interviews. 69% of women who visit Smart Works go on to get a job within a

month, and in the last 10 years it has supported over 30,000 women.

Kate Stephens, CEO of Smart Works said: “We're delighted that, for the second consecutive year, we can bring our

mission to one of London's most renowned shopping and entertainment hubs: Covent Garden. At Smart Works, we

dress and coach unemployed women for their job interview and 69% go on to get a job within a month. This is

fashion as a force for good, and we are proud to work with much-loved brands to give an elevated shopping

experience whilst raising essential funds. The need for our service has never been greater and we are thrilled to

continue our important partnership with Shaftesbury Capital. Together we will help empower more women to job

success.”

Michelle McGrath, Executive Director, Shaftesbury Capital said: “We are incredibly proud of the difference that

Covent Garden can make by bringing the retail community together, delivering a positive impact for women within

the UK. We’re delighted to support Smart Works once again, with their important mission of empowering

unemployed women, giving them the confidence they need to reach their full potential.”

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