Pinnacle announces charity partnership with SpecialEffect

Pinnacle will support the esports charity SpecialEffect throughout the remainder of 2019. has confirmed an agreement with SpecialEffect that will see the online bookmaker become a partner for "the gamers' charity" for the second half of this year. This partnership includes Pinnacle's donation of headline sponsorship advertising at the ECS Season 7 Finals for SpecialEffect to help raise awareness of the work the charity does for gamers with physical disabilities. Pinnacle have also supplied SpecialEffect with tickets to the event to give the esports fans the charity works with a chance to attend and meet some of the players taking part. The ECS Season 7 Finals take place between June 6-9 at the SSE Arena in Wembley. Eight of the best CS:GO teams in the world will compete against each other during the three day event for a piece of the $500,000 prize pool. Pinnacle also has plans to work with SpecialEffect outside of ECS events in the form of fundraising and working on external projects to help promote the charity's message within the esports industry. Paris Smith, Pinnacle CEO commented: “We're incredibly proud to announce our partnership with SpecialEffect. We have such a strong connection with the esports community and when discussions about this opportunity began, it was one we couldn't wait to get off the ground. SpecialEffect really are one of the unsung heroes in the world of esports and video games. They deserve a bigger platform to spread their message and we're so happy to be able to help with that." Mark Saville, Communications Coordinator at SpecialEffect said: “We're very grateful to Pinnacle for the opportunity to align awareness of our life-changing work even closer to the esports platform. There's a natural fit between esports and our mission to help gamers with physical disabilities, and I'm looking forward to our partnership leading to many more people being able to enjoy the magic and inclusion of video games." Pinnacle hopes to use its position as the Official Betting Partner of ECS to help support SpecialEffect in making a bigger impact by reaching a wider audience. While the main focus for this partnership is on the showpiece event for ECS Season 7, both the bookmaker and charity are looking forward to bigger things to come for the rest of 2019.

Updated: 15/6/19

Ladbrokes announces Children with Cancer UK as lead Charity Partner Ladbrokes recently announced that ‘Children with Cancer UK’ will be their new Charity Partner for a 3 year period. Children with Cancer UK was chosen by Ladbrokes staff and will help the charity by using Ladbrokes marketing opportunities and sports partnerships to help raise awareness of the charity via: Their title sponsorship of the Scottish Professional Football League (SPFL), Children with Cancer UK will have a significant brand presence across all 42 clubs in the SPFL from the start of 2019/2020 season, that includes stadium areas such as LED signage, interview/media backdrops and static boards from all the SPFL grounds. Ladbrokes also announced that Children with Cancer UK will be the official shirt sponsor of Sunderland AFC for 2019/20, a sponsorship donated by GVC Holdings.

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