Brakspear fundraising raises over £20000 for their charity partner
Henley pub operator & brewer Brakspear has raised over £20,000 for the Sue Ryder charity. Pubs have been raising money over the last 9 months via various events from organising live music nights and completing sponsored challenges or simply adding a voluntary donation to menu items in their pubs. Sue Ryder is Brakspear’s first ever estate-wide charity partner and for this reason they have set a target of £50,000. The pub operator also launched a beer and are donating 10p to the Sue Ryder charity for every pint of ‘Incredible’ that is sold. Brakspear chief executive Tom Davies, said: “It’s great to pass the £20,000 mark and I’m grateful to the many licensees and their teams who have supported our charity partnership. “Watching the total amount creep up, and seeing the many different fundraising ideas generated by our tenants, has been a delight and we’re now looking forward to continuing the good work and hitting our target of £50,000.” The Potters Arms near Amersham raised £1,200 from its first Comedy hich was held over 3 days in May. Based on this fundraising, Brakspear also received a nomination for a Pride of Reading Award in recognition of its money-spinning support for a much-loved hospice charity. To date £22,000 has been raised, with each of the Brakspear pubs aiming to raise £1,000 each via activities such as raffles, auctions, darts nights, summer barbecues and quizzes. As mentioned previously, some pubs have increased the price of certain dishes by 50p or added an optional £1 service, which is then donated to the charity partnership. One pub even organised a wheelchair pool tournament. The Hare & Hounds at Sonning Common is Brakspear’s top fundraising pub for Sue Ryder, thanks to the enthusiasm and determination of licensees Claire and Mick Sugg. The Hare & Hounds has raised an amazing £2,863 from its regular quiz night and meat draw, and also held a poker night, cheese and port event, and raffled a rare malt whisky for £155. Brakspear’s head office staff have also got involved, with marketing assistant Kate Thomas undertaking the London Marathon in April and donating an impressive total of £3,200 after chief executive Tom Davies decided to match every penny she raised. On being told of the brewery’s Pride of Reading nomination, Brakspear marketing manager Emma Sweet, 34, said: “This really is very unexpected, and we are very excited about it. This partnership has been primarily to raise money in Brakspear pubs for an amazing charity, so to receive this recognition is quite something.” On why the brewery chose to fundraise for the hospice charity, Ms Sweet said: “Sue Ryder has a strong local presence to us because of the Nettlebed Hospice. Lots of our customers and pub landlords know someone who has used the facilities, so it’s a charity that’s very close to us.” And on what makes her most proud about Brakspear’s charity fundraising work, she added: “Pubs are an important part of the community. "You can’t be important to the community if you’re not prepared to get involved and give something back. "The pubs involved haven’t needed lots of encouragement, they’ve just got on and done it because they know how important the charity is, and that makes me feel proud.” Brakspear has a total of 132 pubs, 28 of these pubs are based in Berkshire.