DripDrop brolly-for-hire trial sees Premier Inn donate percentage of rental/sales proceeds to GOSH
Premier Inn has partnered with umbrella-for-hire company DripDrop to trial brolly rental in thirty of its hotels.
Guests choosing to hire an umbrella can rest easy they are supporting a good cause – Premier Inn will donate at least 15% of the umbrella rental fee to Great Ormond Street Hospital Children’s Charity (GOSH Charity).
The partnership allows guests to rent an umbrella – available in iconic Premier Inn purple adorned with a playful counting sheep motif – at the cost of £2 per 24 hours. Guests have five days to return their umbrellas or can choose to purchase them outright.
Hiring an umbrella couldn’t be easier – stands are placed in reception and the umbrellas are released through contactless card payment. Each stand contains 36 umbrellas, ensuring plenty are available in the event of a sudden downpour.
Excitingly, in an expansion of Premier Inn’s digital shop, which sells beds and bedding, non-guests can also purchase the umbrellas online. Lightweight and durable, the umbrellas are sustainably made from recycled plastic.
The umbrellas are delivered in partnership with umbrella-sharing DripDrop. Their research reveals the UK has rainfall on an average of 165 days a year.
Andreas Søgaard, founder and CEO Dripdrop said: “The UK is famously rainy so it’s hard to think of better place in the world for our umbrella sharing solution, which we hope Premier Inn guests will find useful.
“Working with Premier Inn and GOSH Charity has created a unique opportunity to expand the potential of using umbrellas for a good cause.
He added: ” After working with umbrellas for almost ten years, I can’t describe what a moment of pride it is for me and my team to finally arrive in the UK and to do it together with the country’s biggest hotel company and to help raise funds for GOSH Charity”.
Premier Inn Partnerships Manager James Latham said: “We’re always looking at ways to add value to our guests and insight tells us umbrellas are one of the items they value most. We’re thrilled to be working with DripDrop to trial bolly rental in 30 hotels and delighted to launch umbrellas for sale online at Premier Inn at Home”.
Umbrellas are currently being trialled in 30 hotels nationwide, including London, Edinburgh, Manchester, Liverpool, Birmingham and York.