Assembly Hotels Group Limited announces Crisis as their official charity partner

Assembly Hotels Group Limited, a subsidiary of Criterion Capital Ltd, is delighted to name Crisis, the national charity for homeless people, as their official charity partner.

After a succession of successful hotel openings in the West End including Victory House, MGallery by Sofitel, Hotel Indigo – 1 Leicester Square, and the recently opened independent 121 room hotel, Assembly London. Assembly Hotels Group Ltd is thrilled to announce this long-term charitable partnership across its existing hotel portfolio and future pipeline, which comprises over 2,000 hotel and aparthotel rooms in London including the iconic London Trocadero in Piccadilly, which is being converted into a 720-room hotel. Introducing their ‘Bed for a Bed’ initiative, £2 from every room booking across the Assembly portfolio will go towards helping a homeless person into a home of their own. Assembly Hotels Group Ltd, alongside Crisis will work to end homelessness and prevent people from sleeping on the streets, in cars, tents or any other unsuitable accommodation. Asif Aziz, Founder and CEO, Assembly Hotels Group Limited said: “We are delighted to partner with Crisis, supporting their invaluable work in rehabilitating and rebuilding the lives of homeless people, ensuring they not only have a safe place to sleep at night but contributing towards a positive and fulfilling future. In addition to our existing hotels, we intend to roll the ‘Bed for a Bed’ initiative out across all of our future hotel and aparthotel schemes, which combined will deliver over 2,000 rooms in London”. Jon Sparkes, Chief Executive of Crisis said: “We are thrilled to be partnering with Assembly Hotels Group Limited to help people sleeping rough or in unsuitable accommodation across the country find a safe and stable place to live, and to ensure the right support is in place to stop people from becoming homeless in the first place. The money raised by Assembly Hotels Group Ltd will go towards our work helping people leave homelessness behind, and to fight for an end to homelessness for good”. Crisis estimates that around 9,000 people are currently sleeping rough each night across Britain, a 50% increase since 2011. Crisis, which turned 50 last year, has decades of experience of working with homeless people. Over 11,000 people used its services in 2016-17. Crisis helps homeless people find and keep a home of their own, as well as offering education, training, support with employment and health, ultimately providing homeless people with the tools and knowledge they need to build a future for themselves.

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