Bridging the gap to female gambling addicts

A group of women and their families will take to the streets of London to complete the Bridge to Freedom walk.

The team of ex-Gordon Moody service users and their families and friends will walk across seven iconic London bridges on Saturday 2nd July to raise funds for Gordon Moody – the UK’s leading charity dedicated to providing support and treatment for gambling addiction.

The walk is to raise awareness of the support available to women facing gambling addiction and is a follow-up to last year’s inaugural walk. It signifies getting to the other side and freedom from addiction.

Whilst there has been growing visibility of women reaching out for help, there is still work required to ensure that women get the right support and treatment in the right environment to deal with the range of complex issues that need to be tackled in helping them address their gambling addiction. Recent data from Gordon Moody showed that year-on-year applications from women increased 124%* in 2021-2022.

Gordon Moody ran a pilot women-only residential programme in 2021, using the latest research in treatment that effectively recognises the wider issues surrounding gambling addiction in women. Following the success of the pilot, an innovative residential treatment centre specifically for women gamblers opens in 2022 and will provide a unique safe environment to treat women severely affected by gambling.

Organiser of the walk, Tracy Madlin, is an ex-Gordon Moody service user and said:

“Gordon Moody let me be me. They gave me the tools to live a life without judgement, and with empathy and understanding.”

Bernadette Gilham, a mother of a compulsive gambler, said:

“I am delighted to join the Bridge to Freedom walk in July. I hope to catch up with friends I made on the walk last year.”

To sponsor the team, please visit their Just Giving page. Every donation will make a difference. £500 will provide a female gambling addict with a month of personalised support from resident therapists.

Data from Gordon Moody Data Insights Report 2021-2022

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