Fonix to power mobile donations across all of Cancer Research UK fundraising activity
Fonix recently announced that they will be expanding their relationship with Cancer Research UK. Cancer Research UK is the world’s largest charity dedicated to saving lives through research. Fonix first started working with Cancer Research UK on their Stand Up 2 Cancer campaign with Channel 4 in 2017. This continued in 2018 with Fonix successfully processing SMS donations to Stand Up To Cancer made during the live show on Channel 4 — significantly contributing to the record £24.6 million raised on the night. In the extended contract with Cancer Research Fonix will be powering their mobile donations across the board, for all of their events and campaigns, including: Race for Life, the Great Hike and Shine Night Walk also as a direct response to indoor and outdoor print advertising. Text to donate is a quick and easy process, the public simply send a one-word text message to a 5 digit shortcode and the donation is charged to their mobile phone bill. Cancer Research UK receives no government funding for their research and relies entirely on the generosity of the public. Driving donations via mobile and maximising the amount of Gift Aid raised is extremely important for the work that they do. Fonix said that it has been such a privilege to work with Cancer Research UK over the past two years and in this time they have seen how their shared passion for innovation has positively impacted the amount raised for such a good cause. Fonix continue to look forward to working together across all fundraising activity to help to bring forward the day when all cancers are cured.