Henkel and WaterAid launch charity partnership to tackle water and sanitation crisis

Bloo, the No.1 WC hygiene brand in the UK*1, and part of Henkel’s Laundry & Home Care portfolio, has today announced the beginning of a partnership with international charity WaterAid to help transform lives around the world with clean water and toilets. The announcement coincides with World Toilet Day (19 November), which highlights the global sanitation crisis affecting an overwhelming 2.3 billion people. A lack of decent toilets and clean water impacts on health, education, livelihoods, dignity and safety. The effects are particularly devastating for women and girls, who bear the brunt of the crisis. In 2018, Bloo, which is committed to ensuring hygiene and comfort in daily life, will donate £100,000 to support WaterAid’s Healthy Communities project in Mali, where more than 4,000 children under the age of five die every year from diarrhoea caused by dirty water and poor sanitation. By 2020, the project aims to reach nearly 60,000 people with clean water and toilet facilities and another 72,500 people with improved hygiene behaviour, helping lift entire communities out of poverty. From March 2018, customers will be able to find jointly branded toilet rim blocks supporting the partnership. Manuela Unger, the Marketing Director UK & Ireland from Henkel’s Laundry & Home Care said: “It’s very easy for us to take toilets for granted, but for one in three people across the world, such a normal part of everyday life is an unimaginable luxury. We are passionate about everyone having access to good sanitation and hygiene, and proud to be supporting WaterAid’s lifesaving work.” Tim Wainwright, Chief Executive at WaterAid, said: “We’re delighted to announce the launch of WaterAid’s partnership with Bloo this World Toilet Day. Their valuable support will help transform lives in Mali, where currently a quarter of people have no access to clean water, and two thirds have nowhere safe to go to the toilet. This situation traps entire communities in ill health and poverty. “If the world is to meet its commitment to ensure that by 2030 everyone everywhere has access to clean water and sanitation, we all need to work together. It can only be achieved through strong political will and cross-sector collaboration. Businesses like Bloo have an important role to play in reaching this momentous goal and creating change that will transform life for future generations.”

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